The decentralization of game ownership is creating a new era where video gamers will be able to collect and trade their items across games. If users are given the option, they're likely to prefer games in which they can own something within that universe. Ultimately, real-world ownership confers more benefits on players than virtual property does alone. Typical, seven-day retention for top mobile games sits at approximately 10–12%. However, Play and earn has proved that retention day periods can be as high as 40% after 30 days! Doing so relatively early may allow the first-mover advantage over competitors and others in the space attempting to get an edge.